A vanity URL is a URL or domain name, created to point to something to which it is related and indicated in the name of the URL, very similar to a personalized URL. In many cases this is done by a company to point to a specific product or advertising campaign micro-site In theory, vanity URLs are creatively linked to something making them easier to remember than a more random link.
I'm giving you the example of my G+ account.
Look at the Red Highlighted area in both Screenshots below.
This Customized shortened URL is called the Vanity URL & provided by Google, here in this particular example.
Following requirements are needed to get a Vanity URL:-
1. You must have a Profile photo.
2. You must have at least 10 Followers.
3. Your account must be 30 days old or more.
4. Most important thing is that you must have registered your valid Cell Phone number with Google to get this benefit.
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